Project Description

While children are earning and saving money much earlier than their parents did, the virtualization of money is making it harder for children to learn its value, according to a Commonwealth Bank survey of 1,000 parents.

We worked with CBA to craft up a video series that highlighted this research in a fun and quirky way. A day of unscripted banter between parents and their children around the virtues of saving and what’s changed between their generations.

Project Details

Client: Commonwealth Bank Australia

Date: January 2017

Task: Promotional Video

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